This is what
SEO is – making your website visible to searchers
looking for your specific products and services
by ranking your website highly on the search engines.
This will increase the chances that these users
will click on the link to your website and convert.
Conversion means something different for each
business – it depends on your business goals.
You want your visitors to take an active, positive
role on your website. You may want visitors to
download and fill out a form, download an informational
PDF to increase their knowledge of a certain topic,
subscribe to your newsletter, bookmark your website
and ultimately purchase your products or services,
which will increase your profits. Since the internet
is a powerful medium for viral marketing, a complete,
and ongoing search engine optimization campaign
can help you increase user visits and conversions
on your website, since your visitors can do your
marketing for you – as long as your content is
compelling.
Having a #1 rank on Google, Yahoo! and MSN is
not the end of SEO or internet marketing – you
need to ensure that your website is usable and
most importantly, provides your users with the
information they desire. That’s why you need to
attract targeted traffic to your website, and
SEO does this.
You don’t just want a visitor to come to your
site because you sell shoes. You want the visitor
to stay on your website and eventually convert
because you offer the specific kind of shoes that
he or she wants. If not, your visitor will exit
your website anyway.
SEO focuses on the theme of your website. The
more focused your website is about your products
and services, the greater the likelihood users
will convert, because when users refine their
search queries from 1 keyword to a phrase (keyphrase)
to make it more explicit, this really means they
know exactly what they want and are ready to take
action.
|
